Reclaim Your Digital Gold – It Is Your Power

Description

This book gives insight into the importance of personal data and how it is being used to shape the future of business and society. As a result of the widespread acceptance of the internet, booming mobile device usage, and vast amounts of data, new business models have emerged to meet our every need and convenience online.

Data has become the fuel to power many businesses’ goals and engines, as they collect, measure, and analyze it in order to market to people like you and me based on our search, behavioral habits, and purchasing patterns. Some of these companies provide enticing behavioral and habit-changing services that will result in irreversible social change.

Data has quickly become one of the world’s most valuable commodities, and we’re willing to trade our personal information for convenience, entertainment, and instant gratification.

We explore what the future of business and society might look like, as well as practical steps you can take to reclaim and reposition your data power.

ALSO AVAILABLE ON THESE PLATFORMS

ORDER ON AMAZON